IKEA to Open Smaller Stores in India, Expands Online Presence
Introduction
IKEA, the Swedish furniture giant, is planning to open smaller stores in India and expand its online presence. This move is part of the company's strategy to reach more customers in the country.
Smaller Stores
IKEA currently has four large stores in India, located in Hyderabad, Mumbai, Bengaluru, and Navi Mumbai. The new smaller stores will be about one-fourth the size of the existing stores and will be located in smaller cities and towns.
The smaller stores will offer a more curated selection of products, with a focus on home furnishings and accessories. They will also have a smaller staff and a more streamlined checkout process.
Online Expansion
IKEA is also expanding its online presence in India. The company recently launched a new website and mobile app, which allows customers to shop for products online and have them delivered to their homes.
The online store offers a wider selection of products than the physical stores. It also has a number of features that make it easy for customers to find the products they are looking for.
Conclusion
IKEA's plans to open smaller stores and expand its online presence in India are a sign of the company's commitment to the Indian market. The new stores will make it easier for customers to shop for IKEA products, and the online expansion will give customers more options for shopping.
Komentar